Job Description

Liturgical Press invites applications for the full-time, benefit eligible position of Digital Marketing Strategist.


Liturgical Press is internationally known as a Catholic and ecumenical publisher in prayer and spirituality, Scripture, liturgy, theology, and monastic life. Founded in 1926, the Liturgical Press is the publishing house of Saint John's Abbey, a Benedictine community located within the 3000 acres of woods and lakes on the campus of Saint John's University in central Minnesota.


The Digital Marketing Strategist, reporting to the Marketing Director, is responsible for the creation and coordination of digital marketing content and campaigns for all Liturgical Press brands including Little Rock Scripture Study, Cistercian Publications, and Give Us This Day. As the digital marketing champion for the house, it is essential that the Strategist follows trends and developments in digital marketing and shares new ideas that foster the brand and mission engagement of our community of readers, as well as ways to grow that audience reach. The Strategist creates polished digital content and, in collaboration with the Marketing Director, assists in shaping a digital marketing strategy that supports our ecclesial mission work as the publishing house of Saint John's Abbey, builds bridges, and moves the Church forward, all while positively contributing to the overall growth and sales goals of Liturgical Press.


1.    Plans, creates, and executes all social media video, graphics, and messaging for Liturgical Press brands tailored to each audience, brand, and medium, in collaboration with brand stakeholders as needed.
2.    Maintains and develops social media presence, monitoring and triaging comments and questions, responding as needed.
3.    In conjunction with Marketing Director and brand stakeholders, creates emails for Liturgical Press brands.
4.    Manages and maintains digital marketing campaigns and calendar for Liturgical Press brands.
5.    Coordinates selection of text and art for the Give Us This Day blog.
6.    In collaboration with the Marketing Director and brand stakeholders, creates and curates all digital content needed to support online events and webinars, including digital assets for author events.
7.    Determines key performance indicators (KPIs) and goals for all digital marketing activity, creating reoccurring reports.
8.    Brainstorms new strategies for audience growth and brand engagement through digital marketing channels.


OTHER RESPONSIBILITIES INCLUDE:

• Maintains SEO/SEM strategies.
  
  
• Assists with proofing and developing marketing copy, as needed.
  
  
  

  REQUIRED QUALIFICATIONS:
  Education:  
  Four-year college degree in marketing/communications or equivalent experience with job-related digital marketing.

  DESIRED QUALIFICATIONS:
  
• Knowledge of Catholic faith and cultures
  
• An energetic, can-do mindset that enjoys a fast-paced, creative, challenging and collaborative work environment
  
• Familiarity with HubSpot or other digital marketing software a plus
  Knowledge, Skills & Abilities:
  1.     Demonstrated skills with social media platforms including Facebook, Twitter, YouTube, and Instagram.
  2.    Demonstrated experience in parish ministry or Catholic higher ed setting a plus.
  3.    Demonstrated experience with relevant graphic design and video editing applications like Adobe Creative Cloud, Canva, CapCut, or Final Cut Pro.
  4.    Excellent written and oral communication skills.
  5.    Demonstrated leadership ability, team collaboration, and interpersonal skills.
  6.    Excellent analytical and abstract reasoning skills.
  7.    Strong computer skills, e.g., Microsoft Office Suite.
  8.    Must successfully pass a criminal history background check.
  PHYSICAL ABILITIES:
  Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
  ADDITIONAL REQUISITES: (In addition to the qualifications noted on the job description, all employees are expected to abide by the following expectations):
  1.    Project an image of service which represents the Order of Saint Benedict and its corporate divisions.
  2.   Actively cooperate with the character and mission of the Order of Saint Benedict and its corporate divisions.
  3.   A willingness to maintain a high level of competence. Discreet judgment and confidentiality are expected at this level of responsibility, with a commitment to maintaining confidentiality of the Liturgical Press's operations and related business matters.
  4.   Help create and foster a positive, respectful, and inclusive work environment.
  5.   The personal safety and health of each employee is of primary importance in our operation. Each employee has the responsibility to prevent accidents and injuries. The Order of Saint Benedict and its employees have the responsibility to comply with Federal, State, and departmental regulations related to safety and health.
  
  
  
  

  About College of Saint Benedict/Saint John's University

  The College of Saint Benedict (CSB), a liberal arts college for women, and Saint John's University (SJU), a liberal arts college for men, are located in the central lakes area of Minnesota, surrounded by more than 3,000 acres of pristine forests, prairies, and lakes. The campuses are minutes away from St. Cloud, an increasingly diverse regional center with a population of over 100,000, and 70 miles from Minneapolis and St. Paul. Some CSB/SJU faculty and staff choose to reside locally, while others commute from the Twin Cities. Both St. Cloud and the Twin Cities offer a wide range of fine arts, cultural, dining, recreational, and sporting opportunities. CSB and SJU are Catholic colleges in the Benedictine tradition enlivened by values of community, hospitality, stewardship, and justice. The schools are dedicated to cultivating an equitable, inclusive community founded on respect for all persons. Students, staff and faculty from many diverse belief systems and backgrounds collectively bring a rich dimension to the academic, cultural, and religious experience at CSB/SJU. We welcome faculty who devote themselves with passion and integrity to their disciplines and to a transformative ed ... ucation of their students. With a total enrollment of approximately 3600 students, faculty members develop relationships with students in small classroom settings and have opportunities to work closely with students on research projects, experiential learning experiences, and study abroad programs. Recent initiatives to create a dynamic general education curriculum and to develop plans for a new teaching and learning center demonstrate strong institutional support for faculty development. CSB and SJU offer competitive salaries and a comprehensive benefits program.

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Job Tags

Full time,

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