Job Description
DESCRIPTION
This role is open to US locations based near an AWS Corporate Office.
The AWS Global Health and Nonprofits (GHN) team supports a customer base of tens of thousands of nonprofit and nonprofit healthcare organizations. The GHN Programs and Business Development team is seeking a passionate, results-oriented technical business development manager (TechBD) to develop and manage strategies and programs aimed at increasing the brand awareness of AWS in the nonprofit and nonprofit healthcare industries. There will be a specific focus on increasing awareness within the greenfield market - a segment that has very little awareness of our brand promise and value.
You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or multiple competing priorities. In this role, you will collaborate with internal stakeholders across AWS including sales, marketing, PR, and the leadership team to deliver operational excellence and value to the global nonprofit and nonprofit healthcare community. You may also interact directly with leaders and staff members at customer organizations and with leaders at industry publications, event conveners, and associations. Key focus areas may include identifying market awareness gaps and opportunities, developing strategies and content, defining goals and tracking metrics, capitalizing on first and third party events and platforms, and aligning the right resources and partners to execute those strategies.
Our goal is to provide nonprofits and nonprofit health organizations with education and capacity building opportunities, reduce time to AWS adoption, increase speed of innovation, and fundamentally transform how nonprofits achieve measurable outcomes for their critical missions.
Key job responsibilities
* Dive deep into existing customer feedback loops, sales insights, and existing product and service assets to define strategies to increase engagement
* Define target personas, value prop, and messaging frameworks for high value solutions that are relevant in the global health and nonprofit markets with a focus on low billing, high growth potential greenfield organizations
* Assist in the development of new market-facing messaging assets such as supporting educational materials, web properties, and campaigns
* Collaborate with marketing, sales, solutions architect, partner, programs, and other teams to develop strategic content assets and thought leadership strategies
* Develop and manage aspects of communication strategy around relevant, high value products and services such as Generative AI
* Support alignment and connective tissue across nonprofit organizations such a charities, associations, cultural institutions, credit unions, research entities, and hospitals
* Drive customer engagement to generate human interest, technology-centric impact stories
* Manage first and third party event presence including messaging/content strategy, speaker management, booth management, etc.
* Produce content including case studies, webinars, blogs, and videos
* Drive business impact through the generation of brand reach, leads, opportunity pipeline, and revenue
About the team
The AWS Global Health and Nonprofits Business Development (BD) Programs team is focused on generating opportunities within the global health and nonprofit sectors. Our mission is to drive growth by developing customer-centric, scalable approaches to aid organizations in overcoming barriers to cloud adoption, drive innovation, and increase their impact, with greater ease and speed.
BASIC QUALIFICATIONS
- 3+ years of driving end to end delivery, and communicating results to senior leadership experience
- Bachelor's degree or equivalent
- Experience building processes, project management, and schedules
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- 3+ years of business development, partnership management, or sourcing new business experience
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