Job Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

Job Description

The Manager of Brand Insights will be primarily responsible for creating a deeper understanding of the shifts and improvement opportunities for our brand, and family team. Within this role, you will partner with Marketing leadership bringing the voice of the customer and restaurant into priority business questions and topics, sharing knowledge across the organization, and leveraging integrated storytelling to influence the organization.

This role will report to the Foundations, Brand, and Experience Insights Director within Human Insights and Innovation (HII).

Responsibilities:

• Build a measurement framework for understanding brand equity, return on brand equity, and its impact on the business performance.
• Develop approaches to help drive business decisions for the Marketing organization, including uncovering solutions for connecting with evolving and expanding families.
• Synthesize findings and standard methodologies to create a learning culture in Marketing.
• Partner with multiple stakeholders, establishing relationships both globally and within our Markets, to ensure connected learning across the organization.
• Support innovation workstreams leveraging existing knowledge within the organization and developing agile approaches to close knowledge gaps.

Qualifications

• Minimum of 5 years of market research experience.
• Ability to think creatively, operate analytically, and with agility.
• Ability to effectively lead large and small research initiatives that includes identification of business objectives, sizing business opportunities, research design, budgeting, negotiation, and supplier management.
• Ability to synthesize data and research learning into coherent actionable recommendations.
• Ability to develop and deliver clear, concise, and compelling executive-ready communications with minimal guidance.
• Proven success in influencing cross-functional teams and stakeholders.
• A successful candidate is a result-driven innovative problem solver - someone who has the natural curiosity to understand consumer behavior, integrate various information sources, and apply analytical skills in developing Insights.

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com . Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

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